Avoid these common web CMS implementation pitfalls

Content Management Systems (CMS) have evolved tremendously in the last decade, maturing into an impressive list of offerings. As these offerings have grown in complexity, so too has implementation. Selecting the right solution for your company and a digital partner can mitigate these challenges, but once your implementation is underway a few common issues can 

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What should enterprises keep in mind while evaluating CMS solutions?

Content-centric solutions have been steadily rising across all industries over the past decade to consistently deliver top-notch and high-quality digital experiences to their customers. Many enterprises are wizards in their respective fields, but there lies a question as to how many of them understand the fundamental importance of adoption of the right technology to deliver 

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Flipping a secure portal: Getting the most user experience for the buck

Envision that you and your team have been tasked with creating, upgrading or migrating a website where your customers can login with their credentials and have a world class user experience. You’re ready to go, but then in your first meeting everyone has a different opinion on what to do and how to get there. 

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Embedding web analytics dynamically : Tool kit framework approach

In continuation to my previous blog that discussed on successful web analytics product selection through a use case, in this blog, I have listed methods to implement web analytics independent of the source code. A typical issue of a solution engineer is such: the implementation of my web analytics tool is embedded in the source 

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Web analytics – 5 Key Considerations for Successful Product Selection

Marketing teams and corporate strategists are constantly on the lookout for online user behavior reports to both facilitate effective decision making, and enhance customer experience. Web properties are the best way to reach customers and to collect this information first hand. There are a myriad of both open source and commercial tools for such web 

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Responsive Web Design Implementation – 6 Best Practices

Responsive layouts, adaptive layouts, media queries and viewports are terms that are no longer new to the tech savvy generation of today. There exists a burgeoning trend where websites are creating mobile friendly versions to adapt to the relatively smaller mobile screens. Responsive web design (RWD), thus proves to be an emerging user interface design 

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CMS Usability: 10 Tips to Consider (Part 1)

Content Management System (CMS) roll outs frequently present many challenges, one of the biggest being usability. Some of the commonly heard customer feedback and queries include: “My business users are not able to understand this new technical tool. What they need is a very simple way to add/edit some text, add images, videos, submit for 

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How Semantic Web Will Influence the Enterprise

How about a data Web that understands not only the meaning of data but also the relationships between them like humans do?  Something that ensures targeted and personalized content delivery to the user, delivering intelligent data in its true sense. A Web that anticipates and answers your questions even before you come up with them! 

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Cloud-based CMS: Is It Ripe or Just Hype?

Enterprise applications delivered from the cloud have become a hot talking point in the tech industry recently. Fueled by an increasing focus on cost cutting, ease of use, scalability and faster time to market, cloud applications are being discussed in detail at various seminars and industry conferences. Taking a cue from these market indicators, most 

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10 Tips to Effectively Plan Performance Testing for a New Website

It’s rare for any major application or website to go live without going through performance testing. It’s an extremely important activity that requires effective planning and execution.  Based on our experience in implementing web applications including websites for global clients, we believe a well-planned approach to testing new web applications goes a long way in 

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Managing Enterprise Product Line Content – From Operational Excellence to Marketing Nirvana

In my earlier post, I outlined the key reasons behind many organizations’ poor quality of product line content. The reasons, varying from unstructured content to proliferation of different media channels to operational issues, are resulting in marketing message dilution and inconsistencies.  It is important for organizations to get their content act together and come up with 

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Enterprise Product Line Content – Key Reasons for Poor Quality in Content Management

The advent of new age media, coupled with the presence of traditional channels, has resulted in enterprises depending on multi-channel marketing initiatives for reaching out to their customers across different demographic segments. Today, a wide range of physical products (i.e. automobile, clothing, electronic goods) and service-based products (i.e. telecom and internet services) are being advertised 

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Enterprise Mobility – Key Things to Consider When Pursuing Mobility Implementation

Last week I had the pleasure of hosting a webinar with Jeffrey Hammond, Principal Analyst at Forrester Research and Rohit Sharma, Global Head of Mobility at Virtusa.  The topic was “Overcoming Challenges in Early Stage Enterprise Mobility Programs”.  This post is a short synopsis of the webinar.  For those who were not able to attend 

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The Fifth Element (Part II) – Short Term Benefits

This post is in continuation of the earlier post on HTML5. Before looking into the day-to-day benefits HTML5 will offer, let’s do a quick sanity check: HTML5 is monolithic, but browsers are not. It is misleading to divide browsers into “Supports Vs Not”.  Instead, individual HTML5 feature support should be evaluated in terms of browsers. 

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The Fifth Element (Part I) – Long Term Benefits

HTML5 is W3C’s shiny new offering promising interoperability, speed and maintainability – almost everything, it would appear, but vacations in the tropics! It is going to live in ‘Webville’ for a while so let’s really get to know it. Sure, we can break the ice talking about the weather worldwide, but then, let’s really dig 

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Success of a Content Management Tool – The User Connection

Deploying a content management tool at an enterprise level requires a buy-in from users (bottom up). In a bottom up flow, it is important that top level commitment is present for the tool and that the tool is successfully installed and implemented.  This will benefit the organization and yield the desired results which were envisioned. 

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Top 5 Reasons for Enterprise Content Management (ECM) Implementation Failure – Recommendations to avoid failures

An Enterprise Content Management (ECM) system offers a platform to provide transformational value and change in any organization. However, all ECM implementations must start with the right note and the right sponsorship combined with an achievable plan to make them successful. Otherwise, failure is inevitable. In this post, based on our experience in providing ECM 

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Next Generation Social Media: Aligning Business Processes to Social Intelligence – Part 1

The topic of social media is going through a major hype. There is so much buzz around social tools that everyone wants to be a part of this bandwagon. As enterprises try to catch up with the buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social 

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Actionable Web Analytics! Part-2

This is in continuation to previous blog post “Actionable Web Analytics part-1”, in which we discussed about web analytics and its benefits. In this post we will discuss some more benefits. 1.   Trial to non-trial conversion All the trial users can be effectively monitored by their application usage so that eventually they can be converted 

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