How Publishers should deal with digital disruption

The leading world economies have witnessed a decline in consumer disposable income in the past five years resulting in less spending on books in general. The mega trend to move from traditional publishing to digital publishing has also impacted the global book publishing industry significantly. The proliferation of new tablet and smart mobile devices coupled 

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5 Mobile Apps that will be Widely Adopted by Financial Institutions in 2012

Financial services firms globally are investing strategically in enterprise mobile financial service solutions to deliver more mobile-based banking services and reduce the overall cost of operations. According to a recent survey by KPMG, mobile banking has already reached critical mass with 33% of US consumers conducting banking transactions over their mobile devices. This number is 

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Enterprise Mobility – Key Things to Consider When Pursuing Mobility Implementation

Last week I had the pleasure of hosting a webinar with Jeffrey Hammond, Principal Analyst at Forrester Research and Rohit Sharma, Global Head of Mobility at Virtusa.  The topic was “Overcoming Challenges in Early Stage Enterprise Mobility Programs”.  This post is a short synopsis of the webinar.  For those who were not able to attend 

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Launching Enterprise Mobility Services – A Primer for Product Managers

Over the past year, few technology developments have challenged IT staffs more than the mobility wave.  Two years ago it was the social phenomenon.  Now it’s mobile computing.  Virtusa’s BFS business unit has seen a surge in the number of inquiries regarding mobile.  And now, the questions are not about “if”, they are about “how”.  

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Media Convergence – The New Content Paradigm-Part 2

In the last post we discussed issues faced by organizations while dealing with rapidly evolving media convergence. In this post we will try to highlight some exciting solutions to tackle the issues. Multi-Channel Publishing and Content Reuse: This is indeed the central theme of media convergence: organizations need to reuse the existing content and deliver 

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Media Convergence – The New Content Paradigm-Part 1

One of the most rapid changes that are happening in the digital content sphere in the last few years is the explosive growth of new media delivery platforms like smart phones, tablet PCs and social networks. These newer content channels along with falling prices to access content (read falling rates of mobile services and device 

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5 Key Considerations While Developing a Mobile Publishing Strategy

It’s evident these days that organizations have started looking at mobile as a key strategic channel for reaching their customers enabling them to improve market share, increase revenue and provide a better customer experience. Before jumping on the mobile bandwagon, however, organizations need to take stock of the various challenges confronted in mobile publishing and 

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