Key components of a successful gamification strategy

Gartner predicts that 80% of the gamification products will fail due to bad design. Hence there is a high risk of failure for the first gamification product a company ever develops. Experimenting on a non-core area is recommended while introducing gamification, especially when the organization is not social-computing-friendly. A change in management processes is essential 

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Why businesses should develop a robust gamification strategy

The average millennial spends 10,000 hours gaming by 21 years of age. So, game-like processes and applications are of great attraction to the present generation. Taking the above point forward, gamification can also improve an organization’s core processes. Since gamification brings a “fun” factor to the application, service or the process, users will tend to 

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Gamification, big data and social business – The way forward for cutting edge enterprises

Gamification, big data and social business have been trending topics in how to build a typical millennial enterprise. But as of now, many organizations have operated them in silos and it remains to be seen how exactly we can truly integrate them. This article explains how big data and social business can be used together 

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Gamification in the airline industry – going beyond traditional customer loyalty programs

The airline industry and gamification, or the use of game mechanics in non-gaming contexts, have historically had a close relationship. The first ever use of any form of gamification started in 1981 when American Airlines introduced the first frequent flyer program named “AAdvantage”. Since then, the use of gamification has become more common and is 

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Client lifecycle management operations in capital markets – game changing!

Client lifecycle management (CLM) operations involve transforming from a prospective client to one who can engage in business activities with a financial institution. These activities include collecting all the details of the client organization such as name, registration, address, purpose, products interested and ownership structure, KYC (know your customer) checks for political affiliation, risk scoring, 

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Gamification: Next growth propeller for banks

Banks and Financial Institutions (FIs) have been trying hard to gain customers and increase market share in the retail customer segment. Traditionally, a bank’s distribution channel via extensive branch network used to guarantee that the prospects could always reach the bank and do business with them. Now, because of digital disruption, prospects are seeking banks 

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Leveraging gamification to uphold meritocracy

Which is a bigger challenge – improving the performance of the lowest performers in your workforce or keeping the highest performers motivated enough to keep improving their output? This question is not specific to any particular industry. It is relevant to any enterprise with a workforce; especially organizations that are rapidly growing or those that 

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Using powerful game design techniques for a successful enterprise gamification design

The biggest worry in the field of enterprise gamification is the prediction made by Gartner saying that 80% of the gamified applications would fail. It is important to look beyond the traditional approaches of game design to understand what drives player motivation. This will allow us to dig deeper to decide how to really make 

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Why leveraging socio gamification in an enterprise will drive more value

Every game has a defined way to win. The real question is how many players play a game for the sole purpose of winning. According to Professor Richard Bartle from the University of Essex, the primary type of players (80%) are “Socializers” who join a game purely to interact with other players and enjoy the 

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Mobile Banking Trends in 2014

2013 was a big year for mobile banking driving by trends such as increased smart phone adoption and the popularity of mobile check deposit. Looking into 2014, we see several areas that will drive mobile banking adoption even higher: Bob GrahamSenior Vice President – Head of Banking & Financial Services, Virtusa. Bob Graham brings over 

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10 key considerations for an Enterprise Gamification initiative

Enterprises today face a new kind of challenge. A disengaged workforce and a transactional customer base has resulted in productivity loss as well as higher customer churn. Not surprisingly, the Gallup Survey 2013 found that 70% of the workforces is not engaged, which leads to the loss of between $450 and $550 billion per year. The 

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Five Ways Enterprises can use Technology to Better Engage the Millennial Generation

Today’s young workforce is virtually all part of the Millennial Generation, also known as digital natives. This is a generation that is comfortable collaborating on social networks, and because of this, they expect their organization to provide collaboration tools and a highly “social” environment. Consequently, those organizations which have adopted these new collaboration tools are 

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State of the Union for Employment Engagement: Are Your Employees Engaged?

What are the biggest challenges facing your company today? Are they the financial collapse, global recession, reshaping the existing business model and strategic priorities, or changing technology paradigms covering mobile, social and cloud? Or is it something much more fundamental than any of those? Is your company losing touch with your most precious asset — 

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Improving employee experience through engaging internal platforms

While most organizations are going overboard to engage their customers and offer services using social tools and technologies, they are being equally skeptical to using them internally assuming that it negatively affects the productivity of their employees. With the skyrocketing use of social and mobile tools amongst people, it is important to understand that employees 

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JiveWorld 2012: Are You Ready for the Future of Work?

Un-stoppable. Power to the People. No, it wasn’t another presidential debate, it was JiveWorld 2012 — held earlier this month in Las Vegas, NV. JiveWorld is one of the industry’s key forums to gauge the pulse of how companies are embracing and leveraging the power of social computing. The event has grown steadily over the 

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Enterprise Gamification: Engaging the Millennials

Millennials are achievement-driven. They are exposed to myriad of online gaming environments where being in the game is all about fierce competition, deep collaboration and building a reputation. In any game, you have a clearly defined mission; you compete or collaborate to compete and your position depends solely on your achievements. This environment is exhilarating 

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