Avoid these common web CMS implementation pitfalls

Content Management Systems (CMS) have evolved tremendously in the last decade, maturing into an impressive list of offerings. As these offerings have grown in complexity, so too has implementation. Selecting the right solution for your company and a digital partner can mitigate these challenges, but once your implementation is underway a few common issues can 

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What should enterprises keep in mind while evaluating CMS solutions?

Content-centric solutions have been steadily rising across all industries over the past decade to consistently deliver top-notch and high-quality digital experiences to their customers. Many enterprises are wizards in their respective fields, but there lies a question as to how many of them understand the fundamental importance of adoption of the right technology to deliver 

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Embedding web analytics dynamically : Tool kit framework approach

In continuation to my previous blog that discussed on successful web analytics product selection through a use case, in this blog, I have listed methods to implement web analytics independent of the source code. A typical issue of a solution engineer is such: the implementation of my web analytics tool is embedded in the source 

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Web analytics – 5 Key Considerations for Successful Product Selection

Marketing teams and corporate strategists are constantly on the lookout for online user behavior reports to both facilitate effective decision making, and enhance customer experience. Web properties are the best way to reach customers and to collect this information first hand. There are a myriad of both open source and commercial tools for such web 

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Embarking on a Social Media Journey: Five Key Focus Areas for Companies in Regulated Industries

The nature of financial, healthcare, insurance and defense industries implies the non-negotiable need for high levels of regulation. In these stringent environments with strict controls on policies and procedures, leveraging social media platforms to increase collaboration among employees is challenging. To succeed, there is a need to establish well-defined processes, policies and codes of conduct 

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Structured Content Authoring — Ushering new era of enterprise XML adoption

Across different verticals, enterprises are putting a renewed effort in using XML as the prime enabler to structuring operational enterprise content. The fact that content needs to be reused and published across multiple channels including web, print, mobile, social is a strategic differentiator in today’s world. Add to this the ability to filter the content 

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JiveWorld 2012: Are You Ready for the Future of Work?

Un-stoppable. Power to the People. No, it wasn’t another presidential debate, it was JiveWorld 2012 — held earlier this month in Las Vegas, NV. JiveWorld is one of the industry’s key forums to gauge the pulse of how companies are embracing and leveraging the power of social computing. The event has grown steadily over the 

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The Key to Successful ECM Implementation: Defining ECM Governance

Enterprises are beginning to realize that an effective Enterprise Content Management (ECM) roadmap, if preceded by evaluation, strategy and goals, can lead to many enterprise-level business benefits. However, to prevent ECM oversight, it is imperative to have a governance body in place to help establish a strategy which in turn results in clear operating plans. 

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Community Engagement: 6 Steps to an Effective Social Media Program

Social Media is causing a paradigm shift in the way customers interact with companies, given the evolution of direct communicative relationships between them. Customers today stay motivated to participate in ‘social’ forums, making it mutually beneficial. Does this mean that a company that has 25,000 likes on its Facebook page and 10,000 followers on its 

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Responsive Web Design Implementation – 6 Best Practices

Responsive layouts, adaptive layouts, media queries and viewports are terms that are no longer new to the tech savvy generation of today. There exists a burgeoning trend where websites are creating mobile friendly versions to adapt to the relatively smaller mobile screens. Responsive web design (RWD), thus proves to be an emerging user interface design 

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CMS Usability: 10 Tips to Consider (Part 1)

Content Management System (CMS) roll outs frequently present many challenges, one of the biggest being usability. Some of the commonly heard customer feedback and queries include: “My business users are not able to understand this new technical tool. What they need is a very simple way to add/edit some text, add images, videos, submit for 

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How Semantic Web Will Influence the Enterprise

How about a data Web that understands not only the meaning of data but also the relationships between them like humans do?  Something that ensures targeted and personalized content delivery to the user, delivering intelligent data in its true sense. A Web that anticipates and answers your questions even before you come up with them! 

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Cloud-based CMS: Is It Ripe or Just Hype?

Enterprise applications delivered from the cloud have become a hot talking point in the tech industry recently. Fueled by an increasing focus on cost cutting, ease of use, scalability and faster time to market, cloud applications are being discussed in detail at various seminars and industry conferences. Taking a cue from these market indicators, most 

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10 Tips to Effectively Plan Performance Testing for a New Website

It’s rare for any major application or website to go live without going through performance testing. It’s an extremely important activity that requires effective planning and execution.  Based on our experience in implementing web applications including websites for global clients, we believe a well-planned approach to testing new web applications goes a long way in 

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Managing Enterprise Product Line Content – From Operational Excellence to Marketing Nirvana

In my earlier post, I outlined the key reasons behind many organizations’ poor quality of product line content. The reasons, varying from unstructured content to proliferation of different media channels to operational issues, are resulting in marketing message dilution and inconsistencies.  It is important for organizations to get their content act together and come up with 

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Enterprise Product Line Content – Key Reasons for Poor Quality in Content Management

The advent of new age media, coupled with the presence of traditional channels, has resulted in enterprises depending on multi-channel marketing initiatives for reaching out to their customers across different demographic segments. Today, a wide range of physical products (i.e. automobile, clothing, electronic goods) and service-based products (i.e. telecom and internet services) are being advertised 

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Enterprise Mobility – Key Things to Consider When Pursuing Mobility Implementation

Last week I had the pleasure of hosting a webinar with Jeffrey Hammond, Principal Analyst at Forrester Research and Rohit Sharma, Global Head of Mobility at Virtusa.  The topic was “Overcoming Challenges in Early Stage Enterprise Mobility Programs”.  This post is a short synopsis of the webinar.  For those who were not able to attend 

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Launching Enterprise Mobility Services – A Primer for Product Managers

Over the past year, few technology developments have challenged IT staffs more than the mobility wave.  Two years ago it was the social phenomenon.  Now it’s mobile computing.  Virtusa’s BFS business unit has seen a surge in the number of inquiries regarding mobile.  And now, the questions are not about “if”, they are about “how”.  

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