Avoid these common web CMS implementation pitfalls

Content Management Systems (CMS) have evolved tremendously in the last decade, maturing into an impressive list of offerings. As these offerings have grown in complexity, so too has implementation. Selecting the right solution for your company and a digital partner can mitigate these challenges, but once your implementation is underway a few common issues can 

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Embedding web analytics dynamically : Tool kit framework approach

In continuation to my previous blog that discussed on successful web analytics product selection through a use case, in this blog, I have listed methods to implement web analytics independent of the source code. A typical issue of a solution engineer is such: the implementation of my web analytics tool is embedded in the source 

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Embarking on a Social Media Journey: Five Key Focus Areas for Companies in Regulated Industries

The nature of financial, healthcare, insurance and defense industries implies the non-negotiable need for high levels of regulation. In these stringent environments with strict controls on policies and procedures, leveraging social media platforms to increase collaboration among employees is challenging. To succeed, there is a need to establish well-defined processes, policies and codes of conduct 

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Structured Content Authoring — Ushering new era of enterprise XML adoption

Across different verticals, enterprises are putting a renewed effort in using XML as the prime enabler to structuring operational enterprise content. The fact that content needs to be reused and published across multiple channels including web, print, mobile, social is a strategic differentiator in today’s world. Add to this the ability to filter the content 

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The Key to Successful ECM Implementation: Defining ECM Governance

Enterprises are beginning to realize that an effective Enterprise Content Management (ECM) roadmap, if preceded by evaluation, strategy and goals, can lead to many enterprise-level business benefits. However, to prevent ECM oversight, it is imperative to have a governance body in place to help establish a strategy which in turn results in clear operating plans. 

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Why Businesses Should Think about Going ‘Social’

‘Social’ is clearly at the top of the hyper curve. What does this really mean to businesses? Why should an organization think about social? There are a few fundamental shifts that are making a significant impact in the way businesses are run today. First is the growing Gen Y workforce that is highly active on 

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CMS Usability: 10 Tips to Consider (Part 1)

Content Management System (CMS) roll outs frequently present many challenges, one of the biggest being usability. Some of the commonly heard customer feedback and queries include: “My business users are not able to understand this new technical tool. What they need is a very simple way to add/edit some text, add images, videos, submit for 

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10 Tips to Effectively Plan Performance Testing for a New Website

It’s rare for any major application or website to go live without going through performance testing. It’s an extremely important activity that requires effective planning and execution.  Based on our experience in implementing web applications including websites for global clients, we believe a well-planned approach to testing new web applications goes a long way in 

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Managing Enterprise Product Line Content – From Operational Excellence to Marketing Nirvana

In my earlier post, I outlined the key reasons behind many organizations’ poor quality of product line content. The reasons, varying from unstructured content to proliferation of different media channels to operational issues, are resulting in marketing message dilution and inconsistencies.  It is important for organizations to get their content act together and come up with 

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Enterprise Product Line Content – Key Reasons for Poor Quality in Content Management

The advent of new age media, coupled with the presence of traditional channels, has resulted in enterprises depending on multi-channel marketing initiatives for reaching out to their customers across different demographic segments. Today, a wide range of physical products (i.e. automobile, clothing, electronic goods) and service-based products (i.e. telecom and internet services) are being advertised 

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Accelerated Innovation – Going beyond Conventional Wisdom

Depending on who you read, we are in the fourth or fifth wave of computer technology development.  In 2005, Om Malik and Michael Copeland published The Fifth Wave in Business 2.0 Magazine.  They defined their waves as the eras of mainframe, mid-range, PC, Internet and networked computing. Written six years ago, their premonition preceded smartphones 

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Launching Enterprise Mobility Services – A Primer for Product Managers

Over the past year, few technology developments have challenged IT staffs more than the mobility wave.  Two years ago it was the social phenomenon.  Now it’s mobile computing.  Virtusa’s BFS business unit has seen a surge in the number of inquiries regarding mobile.  And now, the questions are not about “if”, they are about “how”.  

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The Fifth Element (Part II) – Short Term Benefits

This post is in continuation of the earlier post on HTML5. Before looking into the day-to-day benefits HTML5 will offer, let’s do a quick sanity check: HTML5 is monolithic, but browsers are not. It is misleading to divide browsers into “Supports Vs Not”.  Instead, individual HTML5 feature support should be evaluated in terms of browsers. 

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Success of a Content Management Tool – The User Connection

Deploying a content management tool at an enterprise level requires a buy-in from users (bottom up). In a bottom up flow, it is important that top level commitment is present for the tool and that the tool is successfully installed and implemented.  This will benefit the organization and yield the desired results which were envisioned. 

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Top 5 Reasons for Enterprise Content Management (ECM) Implementation Failure – Recommendations to avoid failures

An Enterprise Content Management (ECM) system offers a platform to provide transformational value and change in any organization. However, all ECM implementations must start with the right note and the right sponsorship combined with an achievable plan to make them successful. Otherwise, failure is inevitable. In this post, based on our experience in providing ECM 

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Next Generation Social Media: Aligning Business Processes to Social Intelligence – Part 2

In the first part of this series of post, we had discussed on how social media is rapidly gaining ground and extending its influence sphere. In continuation to the earlier post, this post will delve on the deepening influence of social media in an enterprise value chain, by aligning business process for social intelligence. Evolving 

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Next Generation Social Media: Aligning Business Processes to Social Intelligence – Part 1

The topic of social media is going through a major hype. There is so much buzz around social tools that everyone wants to be a part of this bandwagon. As enterprises try to catch up with the buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social 

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Actionable Web Analytics! Part-2

This is in continuation to previous blog post “Actionable Web Analytics part-1”, in which we discussed about web analytics and its benefits. In this post we will discuss some more benefits. 1.   Trial to non-trial conversion All the trial users can be effectively monitored by their application usage so that eventually they can be converted 

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