Gamification

Key components of a successful gamification strategy

Gartner predicts that 80% of the gamification products will fail due to bad design. Hence there is a high risk of failure for the first gamification product a company ever develops. Experimenting on a non-core area is recommended while introducing gamification, especially when the organization is not social-computing-friendly. A change in management processes is essential 

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Why businesses should develop a robust gamification strategy

The average millennial spends 10,000 hours gaming by 21 years of age. So, game-like processes and applications are of great attraction to the present generation. Taking the above point forward, gamification can also improve an organization’s core processes. Since gamification brings a “fun” factor to the application, service or the process, users will tend to 

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Gamification, big data and social business – The way forward for cutting edge enterprises

Gamification, big data and social business have been trending topics in how to build a typical millennial enterprise. But as of now, many organizations have operated them in silos and it remains to be seen how exactly we can truly integrate them. This article explains how big data and social business can be used together 

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Gamification in the airline industry – going beyond traditional customer loyalty programs

The airline industry and gamification, or the use of game mechanics in non-gaming contexts, have historically had a close relationship. The first ever use of any form of gamification started in 1981 when American Airlines introduced the first frequent flyer program named “AAdvantage”. Since then, the use of gamification has become more common and is 

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Gamification: Next growth propeller for banks

Banks and Financial Institutions (FIs) have been trying hard to gain customers and increase market share in the retail customer segment. Traditionally, a bank’s distribution channel via extensive branch network used to guarantee that the prospects could always reach the bank and do business with them. Now, because of digital disruption, prospects are seeking banks 

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Leveraging gamification to uphold meritocracy

Which is a bigger challenge – improving the performance of the lowest performers in your workforce or keeping the highest performers motivated enough to keep improving their output? This question is not specific to any particular industry. It is relevant to any enterprise with a workforce; especially organizations that are rapidly growing or those that 

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Using powerful game design techniques for a successful enterprise gamification design

The biggest worry in the field of enterprise gamification is the prediction made by Gartner saying that 80% of the gamified applications would fail. It is important to look beyond the traditional approaches of game design to understand what drives player motivation. This will allow us to dig deeper to decide how to really make 

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Why leveraging socio gamification in an enterprise will drive more value

Every game has a defined way to win. The real question is how many players play a game for the sole purpose of winning. According to Professor Richard Bartle from the University of Essex, the primary type of players (80%) are “Socializers” who join a game purely to interact with other players and enjoy the 

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