ECM

Enterprise Product Line Content – Key Reasons for Poor Quality in Content Management

The advent of new age media, coupled with the presence of traditional channels, has resulted in enterprises depending on multi-channel marketing initiatives for reaching out to their customers across different demographic segments. Today, a wide range of physical products (i.e. automobile, clothing, electronic goods) and service-based products (i.e. telecom and internet services) are being advertised 

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Enterprise Mobility – Key Things to Consider When Pursuing Mobility Implementation

Last week I had the pleasure of hosting a webinar with Jeffrey Hammond, Principal Analyst at Forrester Research and Rohit Sharma, Global Head of Mobility at Virtusa.  The topic was “Overcoming Challenges in Early Stage Enterprise Mobility Programs”.  This post is a short synopsis of the webinar.  For those who were not able to attend 

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Accelerated Innovation – Going beyond Conventional Wisdom

Depending on who you read, we are in the fourth or fifth wave of computer technology development.  In 2005, Om Malik and Michael Copeland published The Fifth Wave in Business 2.0 Magazine.  They defined their waves as the eras of mainframe, mid-range, PC, Internet and networked computing. Written six years ago, their premonition preceded smartphones 

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Launching Enterprise Mobility Services – A Primer for Product Managers

Over the past year, few technology developments have challenged IT staffs more than the mobility wave.  Two years ago it was the social phenomenon.  Now it’s mobile computing.  Virtusa’s BFS business unit has seen a surge in the number of inquiries regarding mobile.  And now, the questions are not about “if”, they are about “how”.  

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The Fifth Element (Part II) – Short Term Benefits

This post is in continuation of the earlier post on HTML5. Before looking into the day-to-day benefits HTML5 will offer, let’s do a quick sanity check: HTML5 is monolithic, but browsers are not. It is misleading to divide browsers into “Supports Vs Not”.  Instead, individual HTML5 feature support should be evaluated in terms of browsers. 

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The Fifth Element (Part I) – Long Term Benefits

HTML5 is W3C’s shiny new offering promising interoperability, speed and maintainability – almost everything, it would appear, but vacations in the tropics! It is going to live in ‘Webville’ for a while so let’s really get to know it. Sure, we can break the ice talking about the weather worldwide, but then, let’s really dig 

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Success of a Content Management Tool – The User Connection

Deploying a content management tool at an enterprise level requires a buy-in from users (bottom up). In a bottom up flow, it is important that top level commitment is present for the tool and that the tool is successfully installed and implemented.  This will benefit the organization and yield the desired results which were envisioned. 

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Driving Value for Clients in the age of Enterprise 2.0

The last few years of the millennium have seen old business models giving way to new ones. Customer needs are transitioning from those of pure consumption-oriented to those of convenience-oriented with the coming of age of the digital native. Organizations big and small are being affected by the onslaught of myriad of factors including enlightened 

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Top 5 Reasons for Enterprise Content Management (ECM) Implementation Failure – Recommendations to avoid failures

An Enterprise Content Management (ECM) system offers a platform to provide transformational value and change in any organization. However, all ECM implementations must start with the right note and the right sponsorship combined with an achievable plan to make them successful. Otherwise, failure is inevitable. In this post, based on our experience in providing ECM 

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Next Generation Social Media: Aligning Business Processes to Social Intelligence – Part 2

In the first part of this series of post, we had discussed on how social media is rapidly gaining ground and extending its influence sphere. In continuation to the earlier post, this post will delve on the deepening influence of social media in an enterprise value chain, by aligning business process for social intelligence. Evolving 

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Next Generation Social Media: Aligning Business Processes to Social Intelligence – Part 1

The topic of social media is going through a major hype. There is so much buzz around social tools that everyone wants to be a part of this bandwagon. As enterprises try to catch up with the buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social 

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2011: Advantage Enterprise 2.0

This post marks Virtusa’s fiftieth blog posting.  Starting in April of 2010, Virtusan’s have offered their insights into a wide variety of technology issues, trends and business challenges.  It seems fitting that our half century mark should come at the end of calendar year 2010. The year 2010 saw the arrival of the mobile app 

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Actionable Web Analytics! Part-2

This is in continuation to previous blog post “Actionable Web Analytics part-1”, in which we discussed about web analytics and its benefits. In this post we will discuss some more benefits. 1.   Trial to non-trial conversion All the trial users can be effectively monitored by their application usage so that eventually they can be converted 

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Actionable Web Analytics! Part-1

Web analytics has evolved to become a serious business now. Gone are the days when web analytics was something you just added on to your application as an afterthought but today, it is considered a major feature that gets discussed up front in business circles when planning for a Web application and building a business 

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Media Convergence – The New Content Paradigm-Part 2

In the last post we discussed issues faced by organizations while dealing with rapidly evolving media convergence. In this post we will try to highlight some exciting solutions to tackle the issues. Multi-Channel Publishing and Content Reuse: This is indeed the central theme of media convergence: organizations need to reuse the existing content and deliver 

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BPM and Enterprise 2.0: Seize your Destiny

Now that the US mid term elections are over, it is time to get back to work.  This week is Gartner’s ITxpo in Cannes, France.  Two weeks ago, they held the sister event in Orlando, Florida.  The Florida event was heavily attended, with some veterans comparing it to 1999 or 2000.  Any conference or event 

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Text Searching for Asian Languages: Challenges & Strategies

Compared to English, the rules for breaking up words into their base forms and modified forms are very different for Asian languages such as Chinese, Japanese, and Korean. Precision and recall are two of the parameters that determine search engine quality. A perfect precision score means every result retrieved by a search was relevant but 

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Media Convergence – The New Content Paradigm-Part 1

One of the most rapid changes that are happening in the digital content sphere in the last few years is the explosive growth of new media delivery platforms like smart phones, tablet PCs and social networks. These newer content channels along with falling prices to access content (read falling rates of mobile services and device 

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