ECM

Avoid these common web CMS implementation pitfalls

Content Management Systems (CMS) have evolved tremendously in the last decade, maturing into an impressive list of offerings. As these offerings have grown in complexity, so too has implementation. Selecting the right solution for your company and a digital partner can mitigate these challenges, but once your implementation is underway a few common issues can 

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What should enterprises keep in mind while evaluating CMS solutions?

Content-centric solutions have been steadily rising across all industries over the past decade to consistently deliver top-notch and high-quality digital experiences to their customers. Many enterprises are wizards in their respective fields, but there lies a question as to how many of them understand the fundamental importance of adoption of the right technology to deliver 

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Flipping a secure portal: Getting the most user experience for the buck

Envision that you and your team have been tasked with creating, upgrading or migrating a website where your customers can login with their credentials and have a world class user experience. You’re ready to go, but then in your first meeting everyone has a different opinion on what to do and how to get there. 

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Embedding web analytics dynamically : Tool kit framework approach

In continuation to my previous blog that discussed on successful web analytics product selection through a use case, in this blog, I have listed methods to implement web analytics independent of the source code. A typical issue of a solution engineer is such: the implementation of my web analytics tool is embedded in the source 

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Web analytics – 5 Key Considerations for Successful Product Selection

Marketing teams and corporate strategists are constantly on the lookout for online user behavior reports to both facilitate effective decision making, and enhance customer experience. Web properties are the best way to reach customers and to collect this information first hand. There are a myriad of both open source and commercial tools for such web 

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Structured Content Authoring — Ushering new era of enterprise XML adoption

Across different verticals, enterprises are putting a renewed effort in using XML as the prime enabler to structuring operational enterprise content. The fact that content needs to be reused and published across multiple channels including web, print, mobile, social is a strategic differentiator in today’s world. Add to this the ability to filter the content 

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JiveWorld 2012: Are You Ready for the Future of Work?

Un-stoppable. Power to the People. No, it wasn’t another presidential debate, it was JiveWorld 2012 — held earlier this month in Las Vegas, NV. JiveWorld is one of the industry’s key forums to gauge the pulse of how companies are embracing and leveraging the power of social computing. The event has grown steadily over the 

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Enterprise Gamification: Engaging the Millennials

Millennials are achievement-driven. They are exposed to myriad of online gaming environments where being in the game is all about fierce competition, deep collaboration and building a reputation. In any game, you have a clearly defined mission; you compete or collaborate to compete and your position depends solely on your achievements. This environment is exhilarating 

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Top Five Considerations to Keep in Mind while Building an Enterprise Social Strategy

‘Social’ is the buzz word that is driving enterprises crazy today. This leaves C-level executives of enterprises asking many questions: Should we go Social? How will it impact my organization? What do others perceive of it?  Will it impact my organization’s brand image? Below are some key points to consider while devising an organizational social 

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The Key to Successful ECM Implementation: Defining ECM Governance

Enterprises are beginning to realize that an effective Enterprise Content Management (ECM) roadmap, if preceded by evaluation, strategy and goals, can lead to many enterprise-level business benefits. However, to prevent ECM oversight, it is imperative to have a governance body in place to help establish a strategy which in turn results in clear operating plans. 

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Why Businesses Should Think about Going ‘Social’

‘Social’ is clearly at the top of the hyper curve. What does this really mean to businesses? Why should an organization think about social? There are a few fundamental shifts that are making a significant impact in the way businesses are run today. First is the growing Gen Y workforce that is highly active on 

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Community Engagement: 6 Steps to an Effective Social Media Program

Social Media is causing a paradigm shift in the way customers interact with companies, given the evolution of direct communicative relationships between them. Customers today stay motivated to participate in ‘social’ forums, making it mutually beneficial. Does this mean that a company that has 25,000 likes on its Facebook page and 10,000 followers on its 

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Responsive Web Design Implementation – 6 Best Practices

Responsive layouts, adaptive layouts, media queries and viewports are terms that are no longer new to the tech savvy generation of today. There exists a burgeoning trend where websites are creating mobile friendly versions to adapt to the relatively smaller mobile screens. Responsive web design (RWD), thus proves to be an emerging user interface design 

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CMS Usability: 10 Tips to Consider (Part 1)

Content Management System (CMS) roll outs frequently present many challenges, one of the biggest being usability. Some of the commonly heard customer feedback and queries include: “My business users are not able to understand this new technical tool. What they need is a very simple way to add/edit some text, add images, videos, submit for 

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How Semantic Web Will Influence the Enterprise

How about a data Web that understands not only the meaning of data but also the relationships between them like humans do?  Something that ensures targeted and personalized content delivery to the user, delivering intelligent data in its true sense. A Web that anticipates and answers your questions even before you come up with them! 

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Cloud-based CMS: Is It Ripe or Just Hype?

Enterprise applications delivered from the cloud have become a hot talking point in the tech industry recently. Fueled by an increasing focus on cost cutting, ease of use, scalability and faster time to market, cloud applications are being discussed in detail at various seminars and industry conferences. Taking a cue from these market indicators, most 

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10 Tips to Effectively Plan Performance Testing for a New Website

It’s rare for any major application or website to go live without going through performance testing. It’s an extremely important activity that requires effective planning and execution.  Based on our experience in implementing web applications including websites for global clients, we believe a well-planned approach to testing new web applications goes a long way in 

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Managing Enterprise Product Line Content – From Operational Excellence to Marketing Nirvana

In my earlier post, I outlined the key reasons behind many organizations’ poor quality of product line content. The reasons, varying from unstructured content to proliferation of different media channels to operational issues, are resulting in marketing message dilution and inconsistencies.  It is important for organizations to get their content act together and come up with 

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