Prithwiraj Deb

Manager - ECM Practice, Virtusa. Prithwiraj is a manager in the business consulting group of Virtusa, with focus and expertise in Enterprise Content Management, Portal Development and Storage Technology. He has been involved in implementing solutions for global clients across Industry verticals and domains. Prithwiraj joined Virtusa in 2006 and has since been a key member of the ECM Solutions Group. Prithwiraj is a certified AIIM ECM Practitioner and has interests in WCM, Web 2.0, Mobile Content and E-Commerce related areas. He holds a post-graduation in Business Administration from Xavier Labor Relation Institute (XLRI), India. Prithwiraj prefers reading travelogues as and when he gets the time, and loves travelling and visiting new places and cultural sites.


Posts by Prithwiraj Deb

Structured Content Authoring — Ushering new era of enterprise XML adoption

Across different verticals, enterprises are putting a renewed effort in using XML as the prime enabler to structuring operational enterprise content. The fact that content needs to be reused and published across multiple channels including web, print, mobile, social is a strategic differentiator in today’s world. Add to this the ability to filter the content 

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Cloud-based CMS: Is It Ripe or Just Hype?

Enterprise applications delivered from the cloud have become a hot talking point in the tech industry recently. Fueled by an increasing focus on cost cutting, ease of use, scalability and faster time to market, cloud applications are being discussed in detail at various seminars and industry conferences. Taking a cue from these market indicators, most 

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Managing Enterprise Product Line Content – From Operational Excellence to Marketing Nirvana

In my earlier post, I outlined the key reasons behind many organizations’ poor quality of product line content. The reasons, varying from unstructured content to proliferation of different media channels to operational issues, are resulting in marketing message dilution and inconsistencies.  It is important for organizations to get their content act together and come up with 

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Enterprise Product Line Content – Key Reasons for Poor Quality in Content Management

The advent of new age media, coupled with the presence of traditional channels, has resulted in enterprises depending on multi-channel marketing initiatives for reaching out to their customers across different demographic segments. Today, a wide range of physical products (i.e. automobile, clothing, electronic goods) and service-based products (i.e. telecom and internet services) are being advertised 

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Media Convergence – The New Content Paradigm-Part 2

In the last post we discussed issues faced by organizations while dealing with rapidly evolving media convergence. In this post we will try to highlight some exciting solutions to tackle the issues. Multi-Channel Publishing and Content Reuse: This is indeed the central theme of media convergence: organizations need to reuse the existing content and deliver 

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Media Convergence – The New Content Paradigm-Part 1

One of the most rapid changes that are happening in the digital content sphere in the last few years is the explosive growth of new media delivery platforms like smart phones, tablet PCs and social networks. These newer content channels along with falling prices to access content (read falling rates of mobile services and device 

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Web Content Management –Requirement Gathering Strategy and Artifacts: Part Two – Implementation Phase

Part One of this post discussed key steps taken in the inception phase of gathering requirements for a COTS package. Part two will discuss key steps taken in the second phase of the process; the implementation phase. Implementation Phase Requirement Strategy: As the name suggests, this phase will involve implementing the WCM package that we 

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Web Content Management –Requirement Gathering Strategy and Artifacts: Part One – Inception Phase

Gathering requirements for a Commercial off the Shelf (COTS) package, like any Web Content Management package, comes in two phases. This blog post will be split into two parts and will discuss these two phases. The first part will talk about the inception phase which involves capturing broad strategic level requirements to help organizations select 

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Migrating Legacy Site Content- the Winning Strategy

For any new Web Content Management implementation, timely and accurate migration of content from an old to a new website is a crucial and critical factor for success. Despite its relative importance, organizations and vendors typically keep the content migration part of the project lower in their list of priorities. This leads to less than 

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Enterprise Content Management – Simplicity is the order of the day

One of the biggest virtues that any enterprise application should possess is the simplicity of its interface which allows rapid and enthusiastic adoption of the application by its intended users. Enterprise Content Management (ECM) and specifically Web Content Management (WCM) solutions are no exception. However the majority of the Enterprise Content Management Solutions available today 

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